Laundry Drinks 

Last Thursday, in all of our Ocean Stores, our teams welcomed you with an aperitif for a convivial moment dedicated to secondhand goods.

For this special occasion, we set up pop-up secondhand corners in all our stores. These featured a selection of unique pieces from our workshop: secondhand clothing that had been reworked, transformed, and reconditioned to give them a new lease on life under the Hoalen Laundry label.

Our second-hand program was born out of a desire to extend the life of our clothing. In 2021, we created “HL” Hoalen Laundry, our reconditioning workshop for second-hand items. You bring us back Hoalen items you no longer wear, we clean them, repair them if necessary, refurbish them, and resell them so they can be worn again.

This event is also an opportunity to remind you that you can return your Hoalen clothing all year round to any of our Ocean Stores. Items must simply be clean, without stains, holes, or signs of excessive wear.

Thank you to our customers for coming to our stores despite the storm raging on our coasts. This day dedicated to second-hand clothing was a real success for Hoalen—we reached a symbolic milestone in terms of clothing collected in a single day.